What we do
We are digital heritage interpretation consultants, specialising in developing native (iOS and Android) location-aware/GPS triggered multimedia apps on our Places and Trails app platform. Since 2006 we have been working primarily with local authorities, community groups, charities and other guardians of heritage and/or the outdoors.
Digital visitor experiences
Our digital visitor experiences encourage exploration of outdoor heritage and cultural sites, towns, villages and large landscape-focussed projects. They reveal hidden stories, increase dwell time and help people make a connection.
Creating an app involves a number of skills and disciplines, some we do in house and some via our pool of trusted associates. Many of our projects require other outputs too. Below is a snapshot of what we do, how we do it and who we are.
Places & Trails app platform
The apps on our Places & Trails app platform use GPS to trigger deliver content and fun experiences that are relevant to the place users are visiting. The apps work completely offline. To date, we’ve released well over 100 iOS and Android apps, accounting for hundreds of thousands of digital visitor experiences.
Rather than try and cram all the platform’s features on this summary page why not head over to our Places & Trails page to learn how an app on our Places & Trails platform can bring a site to life for your visitors.
Every app needs content. We are very experienced in writing copy and scripts that will engage and inspire visitors – we provide training too. Nearly all of our voice overs have their own recording facilities which means turnaround is quick and easy. Post production is done by our team. We have a fantastic pool of photographers, filmmakers, illustrators and our 3D reconstruction duo are as good as they come – NASA agree!
Every app also needs design assets: an app icon, map pins, feature graphics. Our graphic design team can handle those requirements and any other requests. Just let us know what you need.
Audio trails and tours
Did you know that AT Creative is short for ‘Audio Trails Creative’? Back in 2006 we started creating downloadable audio guides – a brand new form of digital delivery for visitors to outdoor sites. It was a natural decision to call the business ‘Audio Trails.’ However, with advancements in technology and our own skills over time the name no longer represented the wide range of creative heritage interpretation projects we have been responsible for delivering.
We have a very effective audio tour module embedded into our Places and Trails platform but if you are looking for a cheaper option then our original website – audiotrails.co.uk – still lives on as the home of our audio tour app software for walkers, cyclists and vehicular tour providers.
QR Code Trails
As a direct result of the Covid pandemic QR codes have been brought back into the mainstream. Coupled with Apple and Android’s approach to implement native support for reading QR codes into their camera app, using QR codes for interpretation has never been easier.
A QR Code Trail comprises a number of small plaques along a route that contain short pieces of enticing content about each place, plus a ‘call to action’ to encourage the visitor to ‘Go Digital’ via a QR code and access more information using their mobile device. We also offer a wide range of printed interpretation solutions, including interpretation panels, roll up banners and exhibitions.
Heritage education and engagement
We can also develop and evaluate a range of formal and informal learning resources, programmes and packages. This includes researching, creating and designing self-led and facilitated learning packages, writing engaging education content, developing and delivering workshops and volunteer training, devising and evaluating family learning and existing education programmes, producing themed/handling boxes and developing education related heritage interpretation.
In September 2020, during the depths of the Covid-19 pandemic, we become partners in a new company called Wildfi and took the opportunity to buy Info Point:
“A simple-to-use, self contained unit with its own private and secure local internet (intranet). Connect to the Info Point WiFi with a mobile device and easily access your (and only your) content from any browser.”
Info Point is an exciting product for indoor and outdoor use. It can be powered by mains, battery or solar power and provides you with full control to deliver digital content in a targeted area.
AT Creative is run by husband and wife team Dan and Ruthie Boys. With a combined 50 years working in roles that have included National Park Ranger, Teacher, Ecological Consultancy Manager, Heritage Interpretation Officer, National Trust Warden and Community Outreach Manager, we’ve picked up a bit of experience along the way.
We love digital-first projects that are inspired by the local community and reveal hidden stories and encourage active exploration of the outdoors. So why not contact us to discuss your project and we can learn a bit more about each other.