Explore Plymouth – Britain’s Ocean City – with this free iOS and Android self guided trails app.
Having already completed the Mayflower 400 app on behalf of Plymouth Council, they were keen to use our app platform again to create a dedicated trails app for the city of Plymouth.
GPS alerts trigger content automatically as you arrive at places of interest stored in the app. Discover iconic places in Plymouth, including Smeaton’s Tower and the Pannier Market, and learn about some of Plymouth’s prominent people: Francis Drake, Nancy Astor and Patrick Abercrombie. The original three trails – Mayflower, Hoe Trail and City Centre – come with an audio option in addition to text, images and video. Since being launched in 2020 the Plymouth Trails iOS and Android apps have provided tens of thousands of individual experiences for locals and visitors, and several more trails have been added using our intuitive content management system.
Augmented Reality
The app uses real-time maps to guide you around the city. At some locations there are image overlay stops where you can fade old photos in your camera view to compare now and then, plus unlock bonus Augmented Reality content at the Mayflower Steps. Visitors can also provide feedback via individual trail surveys for each trail.
Multilingual
Launched during the Covid-19 pandemic, the app has allowed locals to explore and understand parts of their city they didn’t know, and for those further afield it has granted virtual access to trails rich in history and heritage.
And if your device’s default language is set to French, German or Spanish it will deliver the whole experience in these languages too. And of course all of the content works offline.
It has been fantastic working with Dan and AT Creative. We were looking for an app that would allow us to include several separate trails, with the flexibility to amend our offer in the future. The core functionality offered by AT Creative was exactly what we were looking for – the ability to upload audio, embed YouTube videos and for users to change text size and colour for ease of use. Image overlay was a particularly popular function that has proved simple but effective. We ended up opting for some extras including multi-language support and animation. The CMS system is really user-friendly and has given us more freedom and ownership of our content. The app was part of a larger Plymouth Trails project, which sometimes caused delays on our end. The AT Creative team were very patient and understanding, and always offered great solutions and advise. We are really happy with the finished product and can’t wait for local people and visitors to use the app to explore Plymouth’s rich heritage.
Hannah Pooley, Plymouth Trails Officer
Download the Plymouth Trails app
Why not give this app a try? Select one of the options below to open the Apple App Store or the Google Play Store.
